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Defamer in the L.A. Times

From Sunday’s Calendar section of the L.A. Times:

For some the drug of choice is nicotine. For others, it’s marijuana or gambling, alcohol or shopping. For Mark Lisanti, the one-man band behind Hollywood’s website du jour, Defamer.com, the addiction is hits — page views, computer eyeballs — from the working men and women whom he’s distracted from their jobs with his pithy running commentary about celebrity hubris, the multitude of foibles that grow in Hollywood like tumbleweeds on the prairie.

“It’s almost exactly like crack addiction,” says the affable 31-year-old from his command station, a Sony computer in his home office — a modest Los Feliz apartment. He doesn’t have air conditioning or any pictures on the wall of his office save for a black-and-white publicity still of Ralph Macchio in the forgotten 1980s flick “Crossroads.”

He does, however, have a site meter on his computer that shows him how many page views he’s getting at any moment. “I check it all the time. Any given hour if you ask me how many page views I’ve had in the last hour, I could probably tell you. That’s how our performance is benchmarked, so it turns us into crack-addicted McMonkeys.”

Feeding the beast [L.A. Times]

This entry was posted by Kyle Bunch on Monday, August 1st, 2005 at 12:47 am and is filed under Gawker Media, Mark Lisanti. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

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