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Webby Media launches: “Content worth reading.”

Omar Al-Hajjar launches blog network Webby Media, one of the new “friendly, philosophical, thin lines on whitespace” networks popping up this season. Their mantra: Content worth reading. Their 5-year goal: several hundred writers. Their current pay split: 100% blog revenue to the writer. You can apply to write for Webby Media.

I asked Omar for a few more details:

How does Webby Media plan to maintain itself without taking a cut of member blogs’ income?

Right now our focus is purely on growth: growing content, buzz, blogger profiles, and reputation. We think the best way to make a splash is to lead blog networks (well, the ones that do revenue splits) by offering 100%. I’m not concerned with profitability of the company right now; it’s too early in the industry to chase profits right now. Growth is just so much more important right now.

Just a note, you use the term ‘member blogs’. We’re not a club network (in the 9rules way) with members. We’re a publishing company that hires writers.

Are member bloggers responsible for text content only? What opportunities can bloggers further pursue within Webby Media?

Bloggers are responsible for producing content: text, podcasts, interviews, etc. 50 posts a month.

Bloggers for our network can solely concentrate on content while someone else (us) does all the optimization, ad sales, web hosting, traffic, blogging backend, etc. So the opportunity exists for bloggers to focus on content and down the road show how they’ve written on a high-quality blog.

We sort of want bloggers to say: “Oh yeah, I blog on Webby Media” and have it mean something in the publishing world. That’s the big picture.

A final note: all of this is brand new. The business model hasn’t been written yet. Everyone is experimenting: WIN is paying a flat monthly fee, b5 is paying a revenue split, 9rules is being ultra-exclusive in their selection, and we’re paying 100%, and I’m sure there are more networks all over the place. It’s an exciting space to be in right now!

This entry was posted by Nick Douglas on Wednesday, September 28th, 2005 at 8:11 am and is filed under 9rules, Jason Calacanis, Jeremy Wright, Paul Scrivens, Weblogs, Inc., b5media. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

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