Denton puts Oddjack to sleep
Oddjack is dead. Denton says, “A.J. Daulerio, the editor, is a trooper, and an amusing writer, but the audience was never there.” The blog will be pulled down by the month’s end.
As of publication, Oddjack posts no acknowledgement of kaputment. But the death is public. A.J. tells Aileen Gallagher, FishBowlNY contributor and (disclaimer added later) A.J.’s roommate:
I was told about a month ago that November was the month that would ultimately determine my fate. As much as I tried to spike traffic with random posts–most of which had a tenuous gambling angle at best–it was painfully obvious that flukey traffic surges I’d get every now and again were not going to make this blog successful. The site had a very small readership that was pretty much maxed-out for whatever reason. Then yesterday Lockhart asked if we could meet to discuss this. I told him it wasn’t necessary to meet face-to-face because I had a feeling this would be the end. He IM-ed me the dire circumstances about 5 p.m. yesterday and that was that. That is how things are done in blog world, apparently. It’s very comforting.
Roll a die, flip a coin in the memory of the first Gawker Media blog to die. Then stay up all night refreshing the comment threads, waiting for A.J. to move in with Jessica and raise the kids.
This entry was posted by Nick Douglas on Tuesday, November 22nd, 2005 at 3:44 pm and is filed under A. J. Daulerio, Featured, Nick Denton. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.