Shel Israel’s notes from Blogging Enterprise
Shel Israel at Naked Conversations liveblogs the Blogging Enterprise event: Rubel’s keynote:
Engage–show bloggers you care. Blogger complained abut not being able to find his favorite deodorant. Unilever sent him a case of the store and told him where in his neighborhood he could get more. That’s engagement.
Why did IBM decide to let 15,000 employees blog, Paul Walker asks Todd Watson, a member of IBM’s software team who blogs. “If you are not participating in the conversation the silence is deafening. That goes back well before Cluetrain. IBM was active on Compuserve chat. In a way, we’ve come full circle except now the audience are much bigger.”
Matt Mullenwegg, WordPress–”Blogging is really a trick by all the bloggers in the world to get your websites to stop sucking,” he told the roomful of enterprise people.
Someone alert Corporate at Juicy Fruit.
This entry was posted by Nick Douglas on Thursday, November 3rd, 2005 at 8:51 am and is filed under Events, Feeds, Wordpress. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.
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on November 6, 2005 at 3:20 am Bayosphere wrote:
Art of Naked Conversations and Blogging
Let me make a prediction. Five years from now, the blogosphere will have developed into a powerful economic engine that has all but driven newspapers into oblivion, has morphed (thanks to cell phone cameras) into a video medium tha