JargonWatch: Diggism
Diggism: when the leader of a company attempts to more closely associate his dated, older brand with the new hotness by creating an awkward new term repurposing the title of earlier press coverage and promoting it on his own blog.
JargonWatch: DiggScape [calacanis.com]
This entry was posted by Kyle Bunch on Tuesday, July 25th, 2006 at 4:49 pm and is filed under Digg, Jason Calacanis. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.
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